On November 29 of 2001, in Rome, at Campo dei Fiori, and in Australia, at the Culture Lab, in  Yellow Rock, it was celebrated Buy Nothing Day, an art action against consumism. In Rome, it was performed by Giorgio Fiume, Micaela Serino, Valerio Immi, Marco Fioramanti, Silvana Marineiello, Raffaello Paiella, Eleonora del Brocco. In Yellow Rock, it was performed by Willem Brugman and Catherine Hassal, photographed by Juno Gemes.